February 2025 Highlights
Global travel softened slightly in February 2025, declining 1% year-on-year. While travel policy shifts pose risks to global travel, consumer demand remains strong, particularly in emerging markets.
Saniya Zanpure
Saniya works on Skift's proprietary data products that track global travel behavior and industry health. As a lead analyst for the Skift Travel Health Index, she monitors global performance and sector-specific trends, analyzing vast datasets into strategic insights. Her work is central to Skift’s market sizing and destination intelligence, providing the industry with a data-backed view of how travel is evolving globally.
Prior to joining Skift in 2022, Saniya spent over four years in hotel operations and hospitality consulting. She previously served as a consultant at HVS, where she specialized in hotel valuations and feasibility studies, and gained foundational operational experience with Hilton. Saniya holds a Master of Science in Global Hospitality Business from École hôtelière de Lausanne (EHL).
Areas of Research
Saniya is an expert in tracking the real-time health of the global travel industry through data-driven performance metrics. Her research focuses on transforming complex data into actionable strategic insights across all travel sectors and destinations. She specializes in market sizing, leveraging historical data alongside economic and demand trends to produce forecasts for specific regions and industry verticals.
January 2025 Highlights
The Skift Travel Health Index at 102, indicates moderate growth for the travel industry in January 2025, with the Asia-Pacific region in the lead. We anticipate this trend to continue throughout the year.
Global Accommodation Sector Market Estimates 2025
The global accommodation market, valued at $1.2 trillion in 2024, is projected to reach $1.3 trillion by 2026. Driven by increasing travel demand, the Asia-Pacific region is forecasted to overtake Europe in accommodation revenues by 2026. Despite ongoing geopolitical and regulatory challenges, we anticipate continued moderate growth for the accommodation sector.
Skift Travel Health Index: 2024 in Review
2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.
Skift Research Global Travel Outlook 2025
If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change.
Skift Travel Health Index: November 2024 Highlights
2024 has been a pivotal year for the global travel industry, with strong growth and evolving trends. The Travel Health Index indicates a 9% year-on-year increase in global travel performance as of November 2024.
Skift Travel Health Index: October 2024 Highlights
The global Travel Health Index was 110 in October 2024, indicating 10% growth above 2023. The transportation sectors showed significant growth, with car rentals and aviation growing 27% and 19%, respectively.
The Wellness Travel Boom in 2024 and Beyond: What You Need to Know
Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences, sustainable practices, and innovative wellness offerings, businesses across the travel value chain, from hotels to investors, can capitalize on this lucrative opportunity.
Skift Travel Health Index: September 2024 Highlights
The global travel industry continues to demonstrate growth in 2024, with the global index at 107 in September 2024 against a baseline of 100 in 2023. Solo travel has emerged as a prominent trend, particularly during shoulder seasons.
Skift Travel Health Index: August 2024 Highlights
The global travel industry continues to thrive, with Asia Pacific and North America leading the charge this month. While potential recession concerns may impact the travel industry, the index shows growth compared to 2023.
Skift Travel Health Index: July 2024 Highlights
The global Skift Travel Health Index, at 104 in July 2024, continues demonstrating stable growth levels for the travel industry, with Asia Pacific leading the charge.
State of Travel 2024: Travel in 350 Charts
Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.