Exploring Gen Z and Millennial Travel Habits
Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.
Varsha Arora
Varsha works on Skift Research's consumer research and survey capabilities, leading the development of the team's proprietary consumer insights tool.
Since joining Skift Research in 2021 as the company's first hire in India, she has published reports on sustainability in tourism, online travel companies, short-term rentals, destination management organizations, and the global accommodation market.
Before Skift, Varsha spent five years in the strategic division at one of India's top airlines before moving to an aviation consulting firm. For someone who loves to travel, she considers herself fortunate to have built a career in the travel industry.
Areas of Research
Varsha specializes in global travel consumer research, leading large-scale survey programs that deliver actionable insights across regions and markets. Her expertise in survey design, cross-market analysis, and rapid-turnaround reporting enables Skift Research to track shifting traveler behavior, economic signals, and demand trends with speed and clarity.
U.S. Travel Tracker: Q3 2023 Highlights
Against a backdrop of economic uncertainty, U.S. travel achieves record levels, with changing travel patterns highlighted by a decline in business trips.
The Luxury Traveler: Survey Findings
Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.
State of Travel 2023: Travel in 250 Charts
Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. But we do need to be clear-eyed about persisting and upcoming challenges. This report hands you everything you need to know in one 250+ slide deck.
U.S. Travel Tracker: Q2 2023 Highlights
Travel landscape undergoes reversal as solo trips decline, blended travel dips, urban travel rebounds, and work shifts to hybrid models, reflecting changing preferences.
Understanding the Chinese Traveler Post-Covid: Survey Findings and Trends
Chinese travelers are eagerly embracing new travel opportunities as restrictions ease, with a strong desire to explore their dream destinations and engage in unique cultural experiences.
U.S. Travel Tracker: Q1 2023 Highlights
Despite rising prices and economic uncertainty, many U.S. travelers seem to be ring-fencing their travel budgets from spending cuts.
Business Travelers: A Multi-Country Survey Report
Business travel spending is unlikely to reach 2019 levels in the near future as corporations are implementing stringent travel policies and the availability of video conferencing options is expected to displace a share of business traffic.
U.S. Travel Tracker: December 2022
Increasing number of Americans have started to feel the pinch of increasing travel prices. 34 percent of Americans, 10 percentage points higher than last October, plan to decrease their spending on travel in the next 12 months.
State of Travel 2022: Charting Travel's Future
So much has happened in the the travel industry in recent years. This new report by Skift Research puts perspective on those dizzying changes by providing definitive and data-driven insight into the current state of the travel industry, and the trends that will shape the future.
Global Accommodation Sector Market Estimates 2022
The global accommodation sector is witnessing a fast-paced recovery with 2022 revenue levels not far from reaching pre-pandemic levels. A closer look into the industry performance shows interesting variations in the pace of recovery as we review regions and sub-sectors.
Asia Pacific Accommodation Sector Market Estimates 2022
The accommodation sector in APAC is witnessing a fast paced recovery with 2022 revenue levels not far from reaching pre-pandemic levels. However, the composition of the industry remains unclear with short-term rentals revenue share decreasing in 2022.