Skift Research Blog

We recognize that travel brands have unique challenges when it comes to digital marketing and customer engagement. Help us understand the challenges you are facing in the rapidly changing digital world.

Do you work for a startup or are you super knowledgable about the travel startup ecosystem? Then help us understand the challenges and opportunities you’re facing today.

With the Skift Research team busy working on upcoming research, data and insights we recap our hottest reports so far this year. Make sure to check out our most popular and must-have reports of the first half of 2017!

Skift Research is hot, hot, hot moving into the summer months and into the second half of 2017. We are growing our team to keep up with demand for more insights, data, and custom work - all thanks to our committed base of subscribers and clients.

Those of us working in the travel industry have unique preferences when it comes to travel products and platforms. Let us know how you travel.

Hotel distribution is at a crossroads. Help the travel industry understand the true future of direct bookings.

Are you a destination marketer? Help us understand this new era of digital marketing and advertising for place brands.

Emphasizing connection with local culture and community is a great way to blanket pitch a travel brand, but "living like a local" may not be for everyone. Attitudinal data can help travel marketers understand tolerance levels for local engagement, and what your target customer actually wants out of their travel experience.

2017 will be a big year for Skift Research. We are on a mission to transform our knowledge services from a nice-to-have, to a must-have resource for smart decision-makers and savvy executives in travel.

Large hotel chains have been successful in increasing direct bookings, but the actual economic impact on Expedia remains minimal. We continue to believe that Direct Booking campaigns do not need to escalate into a war.

Travel brands are certainly not immune to the tectonic shifts now ripping apart traditional digital marketing strategies. Our 2017 Digital Transformation Survey reveals that many in the industry are in fact unprepared to cope with the deluge of new digital content formats now pervading the traveler mindset.

Travel is an emotional journey full of ups-and-downs. Our 2016 Experiential Traveler Survey exposed some compelling realities about traveler preferences and tolerances for technology usage, brand engagement, and product offering. How will you connect with your audience along that journey?