The Trump Effect: Skift Travel Health Index Market Analysis
The Trump Effect: Skift Travel Health Index Market Analysis
Skift Take
Despite rising political and economic uncertainty under President Trump's second term, the global travel industry remains resilient, with a 2% year-on-year uptick. Tourism in the U.S. is slowing due to the decline in inbound travel but strong domestic travel builds optimism for the year.
Report Overview
The global travel industry has entered 2025, navigating a landscape of volatility and uncertainty. The industry is facing policy-driven challenges and uncertainty created by the Trump administration’s second term. Despite headwinds from the new policies, tariffs, and shifting travel sentiment, the Skift Travel Health Index grew 2% year-on-year in March, indicating modest growth relative to 2024.
Recognizing the potential impact of the current political and economic environment, our extensive network of 20 data partners spanning the different travel sectors such as airlines, hotels, short-term rentals, and car rentals, has been closely monitoring industry trends, particularly the impact of policies that have sparked fears of global travel disruption and a potential recession. This is a special report that brings together Skift Research analyses and valuable insights on the topic from Sojern, OAG Aviation, Data Appeal, Travelpayouts by Aviasales, TravelgateX, Lighthouse, Criteo, Key Data Dashboard, Beyond, CarTrawler, and Cendyn to answer some of the most pressing questions facing the travel industry currently.
What You'll Learn From This Report
- U.S. tourism is declining, but how significant is the decline?
- Is Canada boycotting the U.S.?
- How strong is travel intent from other countries to the U.S.?
- Is domestic travel providing a buffer?
- Are we observing a return to pandemic-era booking behaviors?
- What is the impact on luxury travel?
- What is the current outlook for business travel?
- What is the state of travel in other regions globally?
