How do travelers choose, shop, and book their next vacation or business trip? Skift Research uncovers the behavioral trends driving demand, from Gen Z’s mobile-first mindset to boomers’ evolving spending habits.
We analyze where travelers discover new destinations, how they budget for trips, and what influences their final booking decisions.
Whether it’s the rise of last-minute bookings, direct channels vs. OTAs, or loyalty program engagement, our research provides data-driven insights into consumer intent and behavior.
Explore our consumer habits research to stay ahead of emerging booking trends, shifting traveler expectations, and the future of travel demand.
