Hospitality

The hotel industry is navigating a new era: where tech-driven efficiency meets evolving guest expectations.

Skift Research unpacks the strategies, innovations, and market forces redefining hospitality, from cloud-based tech stacks to revenue models built for flexibility.

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How are hotels balancing personalization with automation? What role does alternative lodging play in reshaping the competitive landscape? How do shifting traveler behaviors impact pricing, loyalty, and direct bookings?

Our research goes beyond headlines to deliver the data and analysis industry leaders need to adapt and grow.

With insights on market sizing, investment trends, and guest experience evolution, we help industry leaders stay ahead in a rapidly transforming industry.

Hospitality

Generative AI's Impact on Travel

Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there with little substance to back it up. But even after Skift Research separates the chaff from the wheat, we find that a multi-billion dollar opportunity still remains.

Seth Borko | 3 years ago

Hospitality

Hotel Tech Benchmark: Booking Engines, Website Builders, and Direct Booking Tools 2023

With a growing share of hotel bookings made online, many hoteliers are reliant on third-party travel websites for booking volumes, and global visibility. Booking engines, website builders, and direct-booking tools can help these hotels find a better balance between first- and third-party bookings.

Saniya Zanpure | 3 years ago

Hospitality

Progress in Sustainability: Hotel Company Analysis 2023

We've covered the environmental performance of hotel companies before, but that research was due an update. Much has happened in the world, and - probably unrelated - hotel companies have become better at setting emission reduction targets and reporting of current performance. Let's continue that trend.

Wouter Geerts | 3 years ago

Hospitality

Recession Watch: Hotel Chain Scale Analysis 2023

A potential recession is on the horizon in the U.S., but we expect hotel performance to stay resilient in the face of economic uncertainty, buoyed by continued strength in the luxury segment - unlike what has been seen in prior downturns.

Pranavi Agarwal | 3 years ago

Hospitality

Hotel Tech Benchmark: Task Management, Housekeeping, and Staff Collaboration Tools 2023

The vast majority of hoteliers still rely on manual checklists, Excel workbooks, and phone calls for managing staff operations. However, if tech vendors can convince hoteliers to adapt, a new tech category has the potential to generate $1.3 billion annually.

Saniya Zanpure | 3 years ago

Airlines

Online Travel Booking Trends During the Pandemic

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

Seth Borko | 3 years ago

Hospitality

Hotel Tech Benchmark: Reputation and Review Management 2023

The explosive popularity of online guest reviews on numerous review platforms has made it imperative for hotels to adopt reputation and review management software to be able to manage their public perception and benchmark guest satisfaction. This tech category has observed growth in the last decade and has the potential to generate $1.3 billion in annual revenues.

Saniya Zanpure | 3 years ago

Airlines

Skift Research Global Travel Outlook 2023

The new year will give no rest to a weary travel industry. After years of work to dig out of the hole the pandemic put us in, travel in 2023 may find that the hardest part still lies ahead. The groundwork for growth is in place but achieving success will be no simple task.

Seth Borko and Wouter Geerts | 3 years ago

Hospitality

Hotel Tech Benchmark: Guest-Facing Technology 2022

Guest-facing tech has gained popularity over the last few years, especially due to its contactless capabilities. While there is a lot of investment in this landscape and growing interest from hoteliers and guests, it is still largely in its infancy with a lot of potential to grow.

Saniya Zanpure | 4 years ago

Airlines

State of Travel 2022: Charting Travel's Future

So much has happened in the the travel industry in recent years. This new report by Skift Research puts perspective on those dizzying changes by providing definitive and data-driven insight into the current state of the travel industry, and the trends that will shape the future.

Seth Borko, Varsha Arora, and Wouter Geerts | 4 years ago

Hospitality

Global Accommodation Sector Market Estimates 2022

The global accommodation sector is witnessing a fast-paced recovery with 2022 revenue levels not far from reaching pre-pandemic levels. A closer look into the industry performance shows interesting variations in the pace of recovery as we review regions and sub-sectors.

Varsha Arora | 4 years ago

Airlines

Subscriptions and Memberships in Travel 2022

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

Seth Borko | 4 years ago