Hospitality

The hotel industry is navigating a new era: where tech-driven efficiency meets evolving guest expectations.

Skift Research unpacks the strategies, innovations, and market forces redefining hospitality, from cloud-based tech stacks to revenue models built for flexibility.

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How are hotels balancing personalization with automation? What role does alternative lodging play in reshaping the competitive landscape? How do shifting traveler behaviors impact pricing, loyalty, and direct bookings?

Our research goes beyond headlines to deliver the data and analysis industry leaders need to adapt and grow.

With insights on market sizing, investment trends, and guest experience evolution, we help industry leaders stay ahead in a rapidly transforming industry.

Destinations

Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.

Meghan Carty | 7 years ago

Hospitality

A Deep Dive Into Hyatt 2019: Making Waves in Wellness and Hospitality

Hyatt may have previously been considered a sleepy hotel company, but we don’t think the company is going to be quiet anymore. Hyatt is making waves in positioning itself for the future by selling properties and shifting asset-light, by creating stronger partnerships with hotel owners, managers, and employees, and by driving stronger customer loyalty via enhanced wellness offerings.

Rebecca Stone | 7 years ago

Hospitality

Marketing Operations in the Travel Industry Benchmarks: Hotels

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

Haixia Wang | 7 years ago

Destinations

The New Era of Food Tourism: Trends and Best Practices for Stakeholders

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

Meghan Carty | 7 years ago

Airlines

Skift Global Travel Economy Outlook 2019

As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.

Rebecca Stone and Seth Borko | 7 years ago

Hospitality

A Deep Dive Into AccorHotels 2018: Measuring Success From Asset-Light to Acquisitions

After selling a majority stake in its owned and leased hotel business, AccorHotels is now a lean, mean, acquisition machine. We break down what going asset-light means for AccorHotels and offer ways to measure the success of its M&A strategy, as the company continues on its journey to becoming an all-in-one travel experience platform.

Rebecca Stone | 8 years ago

Airlines

Digital Advertising Trends in Travel 2018

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

Haixia Wang | 8 years ago

Distribution

A Deep Dive Into Airbnb 2018: Tackling Roadblocks on the Runway

Airbnb continues to revolutionize the accommodation bookings industry while disrupting other sectors like tours and activities, restaurant reservations, and more. As the company heads towards a potential IPO, we tackle some of the key hurdles in its way including increasing regulation, impacts to housing markets, and its evolving role in both hospitality and distribution.

Rebecca Stone | 8 years ago

Airlines

The State of India Outbound Travel 2018

The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.

Meghan Carty | 8 years ago

Hospitality

A Deep Dive Into Marriott 2018: Assessing the Power of an Integrated Company

Two years have passed since Marriott’s acquisition of Starwood, but the integration efforts continue on. The success of the Sheraton brand turnaround and the merging of the loyalty programs is critically important and could mean millions of incremental fee revenue for the combined company.

Rebecca Stone | 8 years ago

Airlines

U.S. Traveler In-Destination Mobile Usage Survey 2018

Mobile has become a key component of the in-destination experience for U.S. travelers today. From finding things to do, to spontaneous bookings, mobile apps and websites have a role to play at each part of the in-destination journey. Travel brands that can find a meaningful place in this mobile journey have a lot to gain.

Meghan Carty | 8 years ago

Hospitality

The State of the Hotel Tech Stack 2018

In today’s environment, hoteliers can no longer sit idly by, complacent with the tech systems and hardware that they have been using for decades. Those that focus on tech in terms of the overall customer journey will not only delight guests, but also outpace competitors in sales and ROI.

Rebecca Stone | 8 years ago